Actual Combat: How To Make Consumers Become "Small Shareholders" Under Crowd Raising?

Some people would think that this is a silly way to distribute profits to others, but I do not think so.

If the existence of these "small shareholders" can ensure that every hot pot shop can maintain profits, then opening several branches can earn profits quickly.

Each branch will find 50 such "small shareholders", the cost of each branch can be reduced by half, that is, originally only opened 10 branches of funds, and now can open 20.

The profits of chain stores not only come from business profits, but once the scale of chain stores is formed, it is possible to do more things.

The crowd raising mode can bring a lot of benefits to enterprises.

1., the scope of brand proliferation can be increased.

At low cost, the crowd raising mode can spread the brand to the national level in the shortest time in the form of direct shop, so the "potential" is formed.

2., it can be regionalized.

Products to the whole country.

Take chafing dish as an example, the authentic chafing dish in Chongqing is mainly spicy and spicy, but consumers eat spicy hotpot in provinces and cities except Chongqing, and Chongqing is short of flavor.

But if we convene 50 small shareholders to make chafing dish chains in other provinces, and ask that these small shareholders must come from Chongqing or those who love Chongqing chafing dish, the 50 minority shareholders can mobilize all those who love Chongqing hot pot in the region to come to the chain's authentic Chongqing hotpot.

In this way, consumers from other provinces and cities have become loyal fans of Chongqing hotpot.

3., we can build quickly.

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The "fast" is reflected in 4 aspects: 1, the development of chain stores by using the crowd raising mode, in the same time, the investment cost is reduced by half, and the development scale can reach two times the expansion speed; 2) it can guarantee that every store can survive, there is no adaptation period after opening the shop, and then it can get profits; 3) the word-of-mouth effect of this model is very fast, and the word-of-mouth effect that has been used for several years before hard development can only be achieved in a few months. 4) the brand promotion of this model relies on word of mouth, which saves a lot of advertising expenses, plus no discount, no discount, no cheap drainage, and a large amount of unnecessary expenses. Here

Because this crowd raising mode has some limitations, it can only be applied to the brand building of the entity store chain form. Therefore, it is only applied in catering brands such as restaurants and cafes, so there is still much room for development of this mode.

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