Three Major Solutions To Break Through Electric Shocks In Department Stores

< p > recently, aiming at the multiple problems faced by the department store, the research center of Ying Shi Group has proposed three major solutions to help the department stores under the impact of the electricity supplier to find a way out: < /p >

< p > < strong > > one way: increase the proportion of self run, < a href= "//www.sjfzxm.com/news/index_c.asp" > buying system < /a > + local characteristics < /strong > /p >

< p > at present, most of the department stores in China operate in the form of joint operation, but because of the long term "two landlords" role in the department stores, they neglect to cultivate their core competitiveness, lack the ability to integrate brands, and depend on lots and business circles.

On the other hand, one of the key factors for the success of the famous and high-end boutique department in the world is the adoption of the buyer model and the excellent buyer team.

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< p > but because of the uneven development of China's commercial market, there are only a few cities in the short term and a few second tier cities in the short term to have the living conditions of quality department stores. The research center of the Ying Shi group thinks that the department stores should increase their own proportion, and create a combination of boutique and local characteristic stores based on the development characteristics and local consumption characteristics of different commercial markets. This helps to get rid of the embarrassment of "two landlords", is not subject to mainstream brands, and can also highlight its own characteristics and avoid vicious competition caused by homogenization.

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< p > < strong > outlet two: learn from the advantages of shopping center, enhance < a href= "//www.sjfzxm.com/news/index_c.asp" > experience < /a > /strong > /p >

< p > for consumers, < a href= "//www.sjfzxm.com/news/index_c.asp" > department store "/a" has always been famous for its variety and category.

But these advantages have been greatly weakened by the rising electricity suppliers and shopping centers.

Ying Shi Group Research Center believes that the department store should draw on the characteristics of shopping centers, accurately locate the target customers in combination with the actual situation, learn from the characteristics of different shopping types, give full play to their inherent advantages, and enhance consumer experience and comfort, which is an important trend of department stores in the future.

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< p > for example, we can make use of the one hundred characteristics of centralized cash collection and vigorously develop group consumer customers, selectively introduce small and medium-sized brands according to the matching degree of brands and their own positioning, and help popularize and enhance the attractiveness of specific consumers. At the same time, department stores can also learn from the characteristics of shopping centers, add rest areas and catering areas, and replenish retail service activities outside the retail market according to the target customers, such as different types of supermarkets, children's special areas, laundry repairs, and so on, so as to improve the convenience.

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< p > < strong > way three: online and offline linkage, using O2O to achieve complementary advantages < /strong > /p >

< p > with the rapid popularization of Internet and e-commerce in China and the rapid development of logistics and warehousing industry in China, the public is no longer strangers to online shopping. However, network security, seller reputation, difference between physical objects and web pages, and after-sales service also make many consumers more cautious when buying high value products, and tend to be more inclined to physical stores.

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< p > Ying Shi Group Research Center believes that strengthening the linkage between online and offline, making use of O2O to achieve the complementary effect of online and offline, not only can effectively avoid the impact of online shopping, and promote the efficient development of enterprises, but also make use of the large data accumulated by O2O to conduct in-depth analysis, so as to continuously lock loyal consumer groups.

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