Dalian Businessmen "Spoil" Children'S Day Retailing Against Electricity Providers

< p > "I have never seen a children's day that makes all the big businesses so" after all these years of business. "

A retail marketing professional in Dalian has revealed to reporters that children have become a breakthrough in the traditional "a href=" //www.sjfzxm.com/news/index_c.asp "retail industry" /a.

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< p > < strong > > a href= "//www.sjfzxm.com/news/index_c.asp" > Dragon Boat Festival < /a > and children's Day crash 72 hours children's Day < /strong > /p >

< p > since the Dragon Boat Festival became a small holiday, it is the first time this year to crash with children's day.

This unexpected collision has made the Dragon Boat Festival on children's day obviously in the marketing plan of major shopping malls.

"Most of the marketing is carried out around children's day," a marketing director of a large shopping mall told reporters. In order to make children's Day activities full, they even built large children's amusement facilities in the prominent position on the first floor to attract children to stop.

Reporters found that in the past, children's Day is not a holiday, shopping activities are also simple to cater for sex, but this year is different, because children's Day happens to be weekend, and even on the Dragon Boat Festival holiday, so this year's Dragon Boat Festival holiday in the eyes of businessmen almost become a 72 hour children's day, "for us, this is obviously a golden holiday with more gold."

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< p > < strong > what is the productivity of children? < /strong > /p >

In P May 28th, an advertisement in the new business headset has become a topic of discussion among many white-collar workers in the office. After the upgrade of the happy children's Hall of friendship mall, a large-scale parent-child theme activity experience will be held during the 61 period.

There will be a number of free activities such as car racing, big city treasure hunt, baby song and dance show, little devil's family, car racing and so on, which will be staged in 61.

The high-end department stores also began to "please" the children? "That is, more than half a year later, we found that the retail industry in Dalian has paid more and more attention to the distribution of children's formats, and the competition has become more intense."

The responsible personage of friendship mall told reporters that in the past, children's formats in traditional department stores or shopping centers could only be a supplement, and mostly sold mainly in children's clothing and baby products. But over the past year, the experience of children's formats has been greatly enhanced.

"What the peers value is the flow of the children's experiential participation."

Another marketing director of a large shopping mall told reporters that a child should accompany at least 1-2 parents in the shopping mall. Weekends or holidays are often accompanied by three generations of grandparents and grandchildren. This will bring considerable consumption.

"At present, the average daily consumption of a child in a mid range store can reach more than 200 yuan, which includes dining, entertainment and shopping, and in some high-end shopping malls, the data may be higher."

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< p > < strong > > a href= "//www.sjfzxm.com/news/index_c.asp" > children's format < /a >: counterattack of entity commerce < /strong > /p >

< p > "in the age of grabbing customers with the electricity supplier, what we value more is the flow of children brought to the shopping mall." the friendship Mart related personage told reporters that after its children's hall was set up on the 7 floor, it formed a super large area of more than 2000 square meters.

"Not only is the expansion of the area, but at the same time, we have set aside a lot of areas for children to do activities and experience projects."

The person in charge told reporters that although these experience items and the size of the activities that were left behind brought about much less efficiency than the traditional selling mode, in the current business competition, children's consumption was not the most important thing in the physical retail industry. They were actually following the children's family consumption.

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< p > indeed, in this coming 61, Dalian entity retailing has launched a comprehensive counterattack against the electricity supplier, and the breakthrough point is the child.

Not only did the new children's playground at the west gate set up for children's free play, but they also designed many links for childhood memories of the adults, such as childhood on the tip of the tongue, sugar coated people, kneading dough and marshmallow activities. The mall in Dalian launched the "childhood theme" activity, allowing adults and children to search for childhood memories. In addition to holding a variety of experiential activities in the children's Museum, the friendship mall also designed "city" treasure hunting activities for children and parents.

Moreover, most of these activities for children's day are free, and some even have gifts.

No wonder many retailers say that Dalian's retail industry has never been such a "children's Day" this year.

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< p > "increasing the experience items is undoubtedly the most powerful weapon for the entity business to respond to the impact of the electricity supplier." many industry insiders told reporters that there is no doubt that with the maturing of logistics, the impact of the electricity supplier on the real business has been displayed on various categories of commodities. The adjustment of the traditional retail industry has been launched in large areas.

Under the influence of the "421" family pattern in China, children's formats have become the most effective choice to stimulate people's flow in various experiential formats.

A professional told reporters that the sales of the best shopping malls in Dalian's children's stores are only about 5% of the sales of the stores, but their contribution to the market is almost 30% or even more.

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