Strategic Partnership Between Wechat Payment And Fashion Promotion

In May 13th, WeChat paid a formal strategic partnership with the fashion fashion. The two sides will upgrade the three aspects of wisdom management, product co creation and scene creation to revitalize the private sector traffic.

According to the latest strategic cooperation plan, the fashionable clothing will increase the marketing investment paid by WeChat. The goal is to bring new sales of 400 million through the newly upgraded WeChat payment intelligent business solution, which is 3 times higher than that of last year.

In terms of smart management, WeChat payment will help boost the growth of the fashion business based on its own marketing tools and traffic openness and data capabilities.

For example, the couture fashion can be paid by issuing vouchers, including self owned traffic channel API voucher, store scan code coupon, small program store coupons, etc., so as to effectively touch the crowd and activate more potential customers.

In terms of product co creation, Linghua fashion will use WeChat to pay fashion guides to help guide shopping to achieve effective connection and marketing, and provide personalized service to customers through WeChat's payment wisdom recommendation.

WeChat payment and Lingnan fashion also continue to explore the upgrading of format cooperation, will expand more marketing scenes, and achieve precise drainage, and through the "business circle library" small program for intelligent operation.

In terms of innovative scenarios, WeChat payment will be upgraded with the smart store under the fashion promotion line, a pilot payment scheme in the next 100 stores nationwide.

At the same time, the fashion will also try to cooperate with WeChat games to issue WeChat payment coupons in the game.

As early as 2014, WeChat began to explore the wisdom pformation with the fashion designer.

In addition to digitalization of offline stores, the online platform WeMall is also built based on WeChat applet.

Since its launch, nearly 80% of WeMall has been sold out of stores, and 20% of its sales come from store closing time.

In 2018, WeChat paid 110 million of the increase in sales of fashion products, 40% of which came from new customers.

For achieving strategic cooperation, the fashion side said: "in the past, the fashion and WeChat payment were mainly based on product side cooperation. This year we hope to increase our cooperation to the business level so as to achieve business growth and truly smart operation."

Lei Maofeng, deputy general manager of WeChat payment industry operation Department, said: "at present, the strategic focus of WeChat payment has shifted from the" payment "to the deep" operation ". WeChat's ability to pay products and the ability to connect can help the fashion group to more flexibly grasp the whole channel operation and enhance the customer experience and operation ability.

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In the future, WeChat payment will continue to promote the landing of smart business solutions in the fashion industry. Combined with the policy of flow opening, it will bring more platform traffic to merchants and jointly explore the business mode of promoting business growth.