Big Data, Cloud Computing, Internet Of Things, AI Are Using Woolmark Studio 3 Wool Innovation Is Fashionable?

Digital spanformation, driven by new technologies such as big data, cloud computing, Internet of things and artificial intelligence, is changing our era rapidly. Its influence has changed from quantitative change to qualitative change, and has had a revolutionary impact on consumer behavior, business mode and operation of enterprises. The wool industry has also undergone new changes along with the Internet, financial capital and Global trade.

In March 13th, the third Studio Innovation Summit on Woolmark Studio, CO sponsored by The Woolmark Company and the Shanghai international fashion and creative Institute of Donghua University, was held in Shanghai. Under the background of the new digital age, the conference focused on the core topics of "new manufacturing, new retail, new consumption", and jointly organized professional institutions, enterprises, institutions and experts to launch a brilliant dialogue on the direction of innovation and development of wool industry.

The Woolmark Company, as an authoritative authority connecting the upstream and downstream of the wool fashion industry, has been launching and supporting activities related to the integration of Wool Innovation and wool industry chain all over the world. It provides an exchange and service platform for all level supply chain partners by providing relationship building, inspiration and education training. As a concept activity targeting the Chinese market, the first Woolmark Studio brings the world famous fashion event, the international wool symbol award to Shanghai, through the extension of the fashionable wool works of the contestants, so that the public can get close contact with and experience the versatile and aesthetic beauty of merino wool. Through a series of lectures, it shows the extraordinary significance and cutting-edge applications of merino wool in fashion, and builds a professional platform for the wool fashion industry chain, and further opens up diversified cooperation with the new generation of design talents. In the second quarter, The Woolmark Company diverged from fashion products to fashion industry, focusing on the hot topic of sustainable development and social responsibility of fashion industry. We invited experts from digital fashion and environmental protection field to share the trend of development and practice of fashion industry and sustainable development.

This season, The Woolmark Company, in line with the spirit of integration, cross-border and exploration, joined the China Wool Textile Industry Association, the China Textile Information Center, the national textile product development center and the international fashion and creative Institute of Donghua University, and invited textile industry experts, high-tech companies, Internet authorities and representatives of new media to open the "Woolmark Studio 3 Wool Innovation Summit", focusing on intelligent product development, design and production application, digital management, new consumer groups and new retail mode, bringing more new ideas for the development of China's wool industry.

The Woolmark Company executive vice president and general manager of Asia new market, Ma Jie first made an opening speech for the summit. Then, vice president of Donghua University, Peng Yanli, chairman of China Wool Textile Industry Association, Li Binhong, director of the national textile product development center, Xu Yuanchun, general manager of artificial intelligence Creation Department of Microsoft (Asia) Internet Engineering Institute, Li Binhong, director of dress design and marketing, Li Binhong, director of dress and marketing of Zhangjiagang shepherd dress Co., Ltd., Li Binhong, senior director of Microsoft Electronics Co., Ltd., senior director of Tmall apparel and founder of orange Bay, and President of orange Bay university respectively gave different views on new manufacturing, new retail and new consumption.

The Woolmark Company, executive vice president of Greater China and Asia new market, Ma Jie, general manager of China

"Woolmark Studio is our new concept for the Chinese market. It combines exhibitions, forums, training and education, connecting the upstream and downstream industries, from manufacturers to retail brands, from designers to fashion media. Today we take the theme of "new manufacturing, new retail, new consumption" to explore the direction of innovation and development of wool industry. Ma Jie said, "no matter" new manufacturing "," new retail "or" new consumption ", we can not do without innovation. Only by keeping pace with the development of the times and grasping the pulse of innovation can enterprises grasp the future in their own hands.

After the meeting, guests also visited the wool Education Center, Donghua University, Shanghai international fashion and creative Institute. This is the first wool Education Center established by The Woolmark Company in Chinese universities, adhering to the purpose of linking, inspiring and education, aiming at building wool information platform for textile institutions, students, designers, industry partners and retail brands. The first time is to provide information on market trends, product innovation and new technologies. At the same time, through regular seminars and training courses, students and designers of related specialties can learn systematically about wool, learn and learn about the latest fabric, and explore the unlimited possibilities of beautiful wool. This will be a shared resource center for fashion and textile industry.