The "New Retail" Layout, The Urban Partners Raise Gross Margin 20%

October 13th, cloud habitat Conference

To convene, Ma Yun's father talked about the next thirty years: "the era of pure electric business will be over. Next year Ali will no longer mention" e-commerce "," new retail "will lead the future.

When the electricity supplier economy was the most popular, some people exclaimed that online shops would kill offline stores.

In fact, the relationship between online sales and physical store sales is not incompatible with fire and water. Ma Yun's "new retail view of online, offline and logistics" opens up new ideas for traditional retail channels.

In fast fashion

Industry has always been full of physical channels + online O2O flowering.

With the spirit of "new retail" and the further development of physical channel, it has successfully explored a new entity model that can better reduce franchisee's operational risk. It can better protect the profits of physical stores and distributors.

It is understood that this "urban partner" mode is a brand dealer taking inventory risks, and directly stationed in a professional retail operation team to manage sales, and partners only need to be responsible for providing shops and payment of staff costs, compared with the traditional franchise mode, its gross margin increased by 15-20%.

Zhuo is deeply aware that brand dealers and distributors are closely related. The more profits the dealers make, the better the brand will develop.

"It is under the guidance of the common profit oriented core values that we create a flexible supply chain for customers to provide products and services, and build up a value distribution system that is related to brand dealers and distributors."

So did the responsible person.

It is understood that the joint venture is directly supported by headquarters and directly controlled. It enables more management and more rational allocation of resources.

As a brand dealer, he manages every store, from the assessment shop, decoration guidance, distribution and replenishment management, and implements a one-stop management and service.

In the process of implementation, the mode of urban partnership is a professional and efficient mode of cooperation. In the process of cooperation, brand partners act as a strong backing for partners to ease their worries, reduce their anticipated risks and achieve profits.

City partners are new optimizations for the "new retail" lower line. "The city partner is a way between a single store and a direct headquarters," he said. "This way is mainly based on the local contacts and the understanding of the local customers."

There is no doubt that this kind of offline entity innovation mode can make Zhuo more aware of the different needs of customers in different regions and expand broader market space.

In order to better protect the interests of partners and enable urban partners to implement more smoothly and vigorously, based on the company's strong comprehensive strength, its design team in various countries including China, Japan and Korea and Europe is committed to create fashionable women's clothing with international characteristics and brand characteristics.

At the same time, Zhuo has a professional and efficient retail team, the market network covers the whole country, and has nearly 2000 terminal retail stores. Through the sales management of the professional retail team and the efficient commodity distribution management, the sales of the shop can be quickly corresponded to the market changes, and the performance of the store can be improved.

In addition, Zhuo has set up a swallow retail college, laying a solid foundation for the cultivation and output of elite retail talents.

In addition, Zhuo has a mature and unique fast fashion mode of operation. Its market is sensitive to smell, and its circulation speed is fast. In the field of fashion women's clothing, Zhuo has been cultivating for many years, accumulating countless valuable market experience, and having powerful channel control capability.

As a matter of fact, through multi channel safeguards and maintenance, the Zhuo's urban partner mode is a new optimization of the entity end under the new retail concept line, which ensures that partners can get a higher rate of return at lower risk and is also a self channel innovation to cope with market competition.