Rio Olympic Torch Bearers Show At The Expo

Jinjiang is the third national sports industry base after Shenzhen and Chengdu. It has cultivated famous sports brands such as Anta, 361 degrees, XTEP, Jordan and so on. Over 80% of the famous sports brands in China are from Jinjiang, and more than 20 enterprises have become national and industry standard setting units.

At present, Jinjiang is building the largest shoe spinning City in the country and even in Asia, creating a shoe and raw materials distribution center.

This year, the "shoe fair" has been upgraded to the "sports Expo".

Liu Wenru, mayor of Jinjiang, pointed out that the upgrading of the exhibition is to adapt to the trend of the development of the sports industry. The aim is to create a comprehensive sports industry gathering of sporting goods, sports marketing resources, sports culture and technology, and build a high-end platform for the development of sports industry.

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"Exhibition area of 50 thousand square meters, set up 1800 international standard booths, not only focused on footwear production, shoes and auxiliary materials, shoes and other traditional shoe making elements, but also display swimwear, outdoor supplies, sports equipment and other sports elements.

In view of the overseas exhibitors' participation, this year's "sports fair" also set up the "Korean Trend Pavilion", introducing the Korean fashion design, docking the latest trend of shoes and clothing in Korea, and the Vietnamese pavilion with the exotic elements.

"Strategic vision to promote two-way investment and trade.

Reporters at the 361 degree company pavilion of Jinjiang local enterprises saw that the Rio Olympic costumes and runners' costumes of Rio Olympic Games, sponsored by the famous Chinese sports brand in 2016, were also rare.

According to introducing, the white appearance of the torchbearer costumes and the runners' clothing represents the peace and unity among different cultures all over the world. Yellow symbolizes the Olympic flame, while the green ornament comes from the color of the flag of Brazil.

Jinjiang, known as the "barometer" of Fujian's private economy, has about 2500 footwear manufacturers. The annual output of sports shoes and tourist shoes account for 40% of the total output of the country and 20% of the world's total output.

Jointly sponsored by the China Council for the promotion of international trade and the Federation of light industries of China, the governments of various levels in Fujian, Quanzhou and Jinjiang "

"It has been successfully held for seventeen consecutive sessions. It has witnessed the development of Jinjiang footwear industry from Jinjiang to the whole country and to the world, and has become an important weathervane in the industry.