Focus Of Attention: 2016 Taobao Tmall'S Development Trend

Qian Zhongshu said: marriage is like a besieged city. People outside the city want to rush in, and the people in the city want to rush out.

I feel like doing it.

This is also true, so it is recommended that those who are now alone or 2 teams should be cautious in Taobao.

And now operate Taobao.

The electronic business friends need to do a good job in this year's form. Today, let's share with you the development trend of Taobao Tmall, hoping to enlighten the small and medium-sized sellers who are still struggling in Taobao Tmall, and hope that they can learn from those young people who want to enter Taobao.

First of all, you need to have 3 elements when you step into Taobao.

First, you must have product advantages.

That is, we usually say that the supply chain is very powerful, if you can talk with the manufacturers next to you to reach an agreement, the manufacturer will give you the support of the source and price support.

I think we can try it. Of course, if you have relatives, it's better.

Second: you have to have 3 or more teams, one you know.

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One knows how to spread, and the other understands the source of goods.

Then I think I still have a chance to be an enterprise shop.

Third: you must have some financial support.

This year's Taobao and the Taobao behind do not mean that you can sell products on the shelves, you need to pay for promotion to flow.

As for why? Because Taobao's traffic also slowly encountered bottlenecks.

Competition is still increasing, so you have to have a certain amount of circulating funds to meet the first 2.

This is why the net loan has risen so rapidly in recent years.

In fact, it also caught the pain point of the electricity supplier.

Nowadays, there are 6 basic situations in the development of Taobao Tmall.

First,

Already, 16 years will be the best settling time for Taobao and Tmall businesses. Remember that sales are not the quantity you sell.

That's why the 15 year old legend has to brush shop levels, because the higher the sales, the higher the store level. If you take part in the Taobao waist business conference at the end of last year, you will know.

How to determine the waist business? It's better to judge by sales. Taobao can see your store with sales.

Thus get a certain flow support.

Two, the era of electricity supplier brush is coming to an end.

If you still want to use brushing order as the first element of store operation this year, I think you have gone far away.

This year's 315 evening party has been washed out of the black industry chain. So, Ali will crack down on brushing orders in recent years.

Three, how far can a price war go? If you still want to continue to take a low price route this year, it is recommended that you plan ahead. The low price will inevitably lead to low cost and low quality, which is against the original intention of Taobao Tmall platform. So this type of store is definitely not far away.

Even if Taobao Tmall doesn't strike you as the pay promotion is getting higher and higher, the staff spending is getting higher and higher.

Product quality control is not a gatekeeper. Finally, it is still self injury.

It's better to adjust the schedule as early as possible.

Four, where are the low profit products? Just now speaking of the reasons for the price, the next thing is that the low profit products should also be adjusted.

Ali was completely different from the surveillance room after the listing, and Ali began to step up efforts to catch up with the quality of products last year.

Made in China is a landing plan. By docking with the government and docking with big companies and manufacturers, they will personally go to line up the quality of the certified products and label the shops with Chinese made labels, and then the small second-hand mobile will open Juhuasuan to you.

Rush to buy.

Gold coin entry entries.

If you have such a relationship and channel around you, it is very good for you to get a made label in China for 16 years.

Five, the spread of payment and promotion.

With Ali's mother through train APP birth.

16 years of fee promotion (through train and drilling exhibition) will increase by more than 30%.

This is for sure.

I believe that this year everyone has tasted bitter experience, the brush list is not effective, must pay to promote, drilling too much money can not be promoted for a long time, meaning is not great, all of us have to go through a through train.

Smash the through train.

There are countless businesses that burn hundreds of thousands to millions of dollars a year. That's why the most expensive car in the world is a through train.

All remember the key point is that the product without profit is doomed to go nowhere.

16 years, even if you support the past, have you thought about 17 years? 18 years? 19 years? Shops want sustainable development, they must have profits to support them.

So the promotion of through train this year will be very important, especially the promotion of the wireless terminal. A lot of cheap drainage can help you quickly circle people. That's why most businesses are learning how to do the first screen drainage.

Six, Taobao has been developing for 13 years now.

All of them will have to go the regularized route gradually, for example, the news that we had to collect taxes from sellers before.

In fact, this is nothing new.

Then you think again that the C shop now has to upgrade to C store.

Why do we need to upgrade the C store? I believe you all know.

So in 16 years, I think it's a year of opportunity and challenge. If you catch it, the road behind it will be much easier.

If you haven't grasped it, then you will be narrower and narrower on the Taobao road.

Though cruel, it is realistic.