Did You Buy UNIQLO Wanting To Sell It To You?

At the end of the year, curiosity research daily made a report.

At that time, the survey wanted to investigate "the ultimate problem of UNIQLO".

Let's have a look.

Did you buy UNIQLO wanting to sell it to you?

The vote was made 4046 times, of which 25.3% thought it was cheap.

The primary reason.

The advantage of UNIQLO is not absolute. In fact, the positioning of "the lowest price of the market continuously providing high-quality goods" is not effective in the 2002 years when UNIQLO entered China, because it is Japan's low price, and China is another concept.

Take the women's feather down jacket as an example, the price is 499 yuan in China, and only 4990 yen before Japan's tax, the conversion is about 260 yuan according to the real time exchange rate.

The real opening of the Chinese market is actually a middle class brand of UNIQLO.

Everyone said that when cheap, in fact, is to say that cost-effective.

UNIQLO is more practical and durable, compared with H&M and GAP, which also have low price routes.

This is also fully shown in the voting results: 16.9% of people agree with the marketing concept of "basic money"; 8.2% people even feel that they are ugly, but they still prefer to buy some matching parts such as socks vest, and 5.6% color control is also satisfied here.

Most of the commentaries also mentioned joking and comfort words.

The reason for buying UNIQLO is that fashion is bigger than we think.

20.6% of my friends firmly chose "I think UNIQLO's clothes are beautiful." they agreed with the fashion aesthetics of UNIQLO's simplicity and no waist.

There are also 4.2% people who feel that though they can't dress up, they look good on models.

Even 11.7% people said that although UNIQLO was really ugly, everyone was wearing it. It seemed to be a trend that could not be understood for the time being, so they followed suit.

Since 2013, uniqo hired Nagao Zhimin as a UT

Since then, UNIQLO has been very close to the trend of fashion, and there are many cross-border cooperation.

Judging from the result of the vote, consumers seem to be buying it.

The biggest difference is the technical factors.

Although UNIQLO claims to be a technology company, it has exerting great force in developing low price professional fabrics, but its Heattech, AIRism and so on have not been so popular. Only 7.2% of the voting people like "UNIQLO's functional clothing".

There are a lot of Tucao about fabric, such as: "why is it pilling?" "Heattech" is warm by mind.

"Strange fabrics are breathless and wear wet."