Shoes And Clothing Brand New Taste "Heterosexual Marketing"

Some time ago, a mysterious crazy show appeared on the Nanning pedestrian street. More than a dozen fashionable men who were over 187cm tall were carrying the Q Purple handbag. When they landed in the new store of Q, the "Yan value" of the new store opened up, attracting a lot of popularity, and successfully prized the Q shoes Market in Nanning. Coincidentally, the attempt to "heterosexual marketing" includes XTEP, a domestic fashion sport brand. When the marathon was introduced in Xiamen in 2015, XTEP's meticulously planned Pink Ribbon running group was aimed at directly opening up the women's market, giving the women's runners unique experience on the side of the track.

"Once upon a time, I was thinking that it would be nice if I could have a group of male gods in front of me and let me taste the queen feeling. Now they are standing in front of me, and they teach me how to wear clothes and shoes. This shopping experience has never happened before. Li Jingmei, a female consumer, smiles and repeats his feelings repeatedly at the opening ceremony of Q new store in Nanning.

According to the introduction, in January 17th, Nanning pedestrian street appeared in the open street fashion show, more than a dozen men above 187cm height, wearing a black suit, wearing sunglasses, carrying purple handbags, walking in the street with elegant and cool posture. The "Yan value" of the road attracted people's follow ups and exclamations, while the female consumers who entered the shop spent more than 30 thousand yuan on that day.

This is fashion. Women's Shoes Brand thinking Q carefully planned a "heterosexual marketing" activities. The event organizer said that the purpose of the event is to break traditional thinking and bring new shopping experience to more female consumers. On the other hand, it hopes to interpret women's desire for fashion through the perspective of "male god" and guide every woman to dress more confidently and more attentively.

"There are clouds in the ancients, and women are pleased with themselves, so from the male perspective, there are more fashion suggestions for female consumers." Q is choosing to make a breakthrough with its own unique strategy. brand Of Differentiation Stand out in the jungle. Xiao Yong, general manager of Q Nanning branch, said that if we want to survive in such a fierce market competition, we must find a starting point for amplifying the value of our brand. On the other hand, we must win the attention of consumers by constantly seeking new marketing ideas, and bring more shopping experience to our customers.

On the other hand, "heterosexual marketing" appeared in the XTEP women's half marathon race. In November 1, 2014, about three thousand female runners gathered in the middle of Song Yu Road in Haicang District, Xiamen. In the event, the men's men who held the fuel cards on both sides of the track attracted the screams that came from behind, bringing the unique experience of the women runners.

It is worth mentioning that XTEP has also set up a pink photo area, so that every female runner who has participated in the event has left a precious commemoration in this unique event. The scene and the eye-catching male and male group photo taken together, and the female runner thoroughly felt a male protagonist's enjoyment.