Home >

Enterprise Management: Promotion Personnel Need Team Spirit.

2014/6/10 14:52:00 12

Enterprise Management Promoters Team Awareness

1, < a href= "//www.sjfzxm.com/news/index_c.asp" > promotional activities < /a > has practical feasibility. This feasibility involves many aspects, such as risk level, capital investment, technology potential, human resources and so on. In the past, a marketing company has done a promotional activity for the business to do exhibitions and promotions. One of the highlights is the design of a diamond type spanparent glass showcase. All of them have seen the design very novel and reflect the image of the high-end product of business. However, when we did it, we found that there was no way to do it at home. Unless it was made abroad, the price was very high, so the scheme was not implemented. Promotion is not perfect but the most feasible. Most of the promotional activities are not the best among all the programs, but the most feasible ones. 
 2, we should take into account the adaptability of promotional activities. None of the promotional activities is suitable for all the < a href= "//www.sjfzxm.com/news/index_c.asp" > market situation < /a >. Generally speaking, enterprises will be divided into one level market, two level market and three level market according to the economic development and scale of each city. However, promotions often use only one, and the differences of resources, site environment, cost, consumption level and so on will inevitably lead to differences in implementation difficulty and promotion effect. For example, a large roadshow can be launched in a first-class city, but in a two tier city, it is not always possible to find enough large shopping malls in front of the venue for the stage to sing, and to the three level cities, even the stores with enough flow of people are not necessarily able to find them. Therefore, activities must be flexible, can be bigger or smaller, or use different scale activities of the same theme, aiming at different market differences, and make three large, medium and small activity plans. Each place can choose one of its activities according to the market conditions, so that some market personnel can not avoid knowing that the activities are not suitable for their own market requirements, and they can not fail to do so according to the opinions of the headquarters. 
 3, promotion plan should be refined as far as possible. A general plan of a few pages is very difficult to implement. It is very difficult to avoid some model sales promotion plans. It only lists the titles and principles of the activities, themes, main activities and so on, and then implements them. In particular, SMEs should pay more attention when they do not have a mature campaign promotion plan and activity execution supervision system. 
 > a href= "//www.sjfzxm.com/news/index_c.asp" > promotion plan < /a > generally we should pay attention to the following points: 
Personnel arrangement for A. The specific affairs in the plan should be clearly defined and then implemented by departments. Everyone knows what his responsibilities are in the plan. Avoid situations where responsibilities are unknown and no specific business is done. 
 B preparation of related materials. Let's take a promotional campaign, the layout of the promotion site, the design and production of promotional items, the preparation of personnel clothing, the production of publicity materials, and the preparation and commissioning of audio and video equipment. If you can't provide finished products to all markets, you must engrave the available design drawings, effect diagrams and detailed production requirements on the CD-ROM and send them to all levels of the market. 
 C setting up promotion activities. For example, sweepstakes should normally be operated by more than two people and supervise each other. The process of raffle should allow consumers to have no doubts. Besides, the confirmation of awarding qualifications and the issuance of gifts need corresponding regulations. (avoid gifts being consumed by internal or other personnel and not used by consumers). 
 D cost budget. The cost of implementing the marketing plan must be different from place to place, but there should be an estimate of the total cost and estimated output. If conditions permit, it is possible to reduce the cost of promotional materials and promotional materials as far as possible. A reference price is given to the parts of the expenditure in the marketing plan. 
 E promotion time schedule. From the preparation of an activity to the day of the execution of the activity, what work should be done on the specific day to be resolved on the sales promotion schedule, so that all levels of the market can be organized and implemented in a planned way and be able to cooperate with the overall arrangement.