Luxury Brands Shift The Market To Dubai'S Fancy Tourist Resources

< p > Dubai's expectation of developing tourism is as high as Harry's Tower: it doubles the annual tourist volume to 200 million by 2020.

So the luxury brands will pay more and more attention to the luxury capital of the desert.

According to the forecast, Dubai's annual sales will achieve 8%-10% growth in a short time.

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< p > based on Dubai's unlimited market potential, many industrial giants have recently withdrawn from the franchise agreement and implemented direct management to achieve full control of the market and gain more room for growth and profit.

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P, as early as last year, Yves Saint Laurent established a joint venture with AlTayer Insignia, a local enterprise in Dubai. GUCCI (Gucci) has established a joint venture with Taleela Co. WLL and has driven directly into the consumer market of Bahrain island.

Swatch group (Swatch Group) has established cooperation with Rivoli Investments LLC. Shiseido (Shiseido) has established a joint venture in Dubai based on its distributors in the Middle East.

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< p > in fact, luxury executives have high expectations for the Dubai market.

Karl Lagerfeld will lead Chanel in Dubai on Tuesday (May 13th). The major international media will also follow the exhibition.

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< p > "investing in Dubai has become an international movement". France's Open Cloud group (Kering) has Gucci, Bottega Veneta, Sergio < /p >

"We enjoy the strong momentum of the Dubai market and enjoy more cooperation with local distributors," said Jean-Fran OIS Palus, managing director of P, Rossi and Puma.

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"P" has experienced a sharp decline in sales in Russia before the political crisis and the ruble depreciation in Ukraine. Palus has again predicted 2014 digit growth prospects for the first quarter of advanced leather products in the Middle East region in the year of two.

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< p > Palus indicates that the sale mode that breaks away from the franchised agency agreement is part of the expansion strategy of the opening group, aiming to "reduce the share of wholesalers."

We want to manage the market as directly as possible. "

He also described the Middle East market as "the retail market is ready to go, and we will take control of it as long as the law permits."

He added that in order to obtain foreign ownership in the Dubai market, local law stipulates that overseas brands must have local joint venture partners.

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