Italy Brand Moschino: For The First Time To Join London Men's Week
< p > fashion luxury brand Moschino will release the first menswear series designed by the brand creative director Jeremy Scott in June 16th London men's week. The 15 women's early spring vacation series will also be unveiled.
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< p > although Moschino is rooted in the brand of Milan, Italy fashion capital, the decision to join the London men's wear week is due to the fact that Jeremy Scott has a close relationship with London. Its personal brand has been released in London, and the Moschino sub Moschino Cheap Chic has also performed in London for the three time.
However, a Moschino spokesman told reporters that men's clothing will not be excluded from returning to Milan or moving to other fashion cities in the future, but the women's wear series will continue to be Milan's stronghold.
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Marcello Tassinari, chief financial officer and executive director of Aeffe SpA (AEF.MI), the parent company of Italy P luxury group, praised the contribution made by Jeremy Scott to the development of the brand after joining the Moschino in October last year after the first quarterly earnings report released by the group. He revealed that the sales of the autumn and winter series released by Milan in the fashion week of Milan in February this year increased by more than 10%.
The total revenue of the brand in 2013 is 220 million euros, and it is expected to increase to 240 million euros in 2014.
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