Sports Brands Seize Resources Of "Three Big Balls"

< p > at present, the sponsorship seats of the three major league matches of football, basketball and volleyball are occupied by Nike, Lining and 361 degrees, and the sports marketing flames on sports brand arena once again ignite.

< /p >

< p > last weekend, < a href= "//www.sjfzxm.com/news/index_c.asp" > 361 degrees < /a > the 2013-2014 season of the Chinese Volleyball League opened the curtain in Shenzhen.

According to Zhao Feng, the director of the 361 degree brand communication center of the exclusive sponsor of the league, this season volleyball league matches coincided with the later stage of the National Games. The Chinese volleyball team has undergone a reintegration stage, and the reserve force has been rapidly followed up. The new generation of athletes has gradually grown into the strength of the league team, and the new stars of the league are shining brightly.

To this end, the 361 degree of this season is based on "love without fear" as a theme to inspire the new generation of athletes to inherit the spirit of volleyball.

On the other hand, Italy's Wout Wijsmans, American Hodge Megan Colleen and other main players joined the national team, Hui Ruoqi, the two meter high attackers Yuan Xinyue, and so on.

< /p >

< p > it is learnt that the previous Chinese volleyball tournament was sponsored by < a href= "//www.sjfzxm.com/news/index_c.asp" > "Anta < /a". The relevant person in charge of Anta said that the League had low correlation with Anta's brand basketball, running and tennis three main product lines, and Anta chose not to renew it.

< /p >

< p > as the top three football players, although the Chinese team has not performed well, they still have a strong fan market. The big brands such as Nike and Adidas are coveted.

From the first day of 2010, Nike became the sole sponsor of all the team training and competition equipment in the Chinese Super League, plus the referee's a href= "//www.sjfzxm.com/news/index_c.asp" > clothing < /a >, match ball and other equipment supply, Nike realized the "unification" of the super league matches, which is the first time in the Chinese Super League.

In basketball, the sponsorship of the CBA League in China was changed by Anta for many years, and changed hands last year, Yu Lining.

Lining's agreement with CBA covers five seasons from 2012/2013 to 2016/2017.

361 degrees sponsored the 2012 to 2013 China University Basketball Super League.

< /p >

< p > data show that Lining signed a CBA at a cost of 2 billion yuan, and won 5 years' title sponsorship. The signing also attracted much controversy.

It is reported that in the 5 years of the CBA title sponsorship battle, not only the participation of Lining and Anta, but also the 361 degree from Quanzhou, PEAK joined the negotiations, and finally Lining spared no expense to "win", so the industry has spread "competitors to drive up prices" argument.

< /p >

< p > in the domestic league matches, because of the active participation of Quanzhou sports brand, many sponsors of the games have seen the phenomenon of "taking turns in sitting".

Since 1999, Anta has been the sponsor of the CX national limited elite tournament for the 8 consecutive time.

The Anta extreme elite competition is the earliest extreme competition in China.

However, since 2007, sponsors of the CX national elite tournament have begun to "change their faces" instead of Anta's rivals XTEP.

< /p >