Industry Analysts: The Long-Term Development Of Domestic Textile Industry Is Still Optimistic.

< p > according to the latest analysis of the economic operation of the home textile industry, in the first quarter of this year, the statistics of 1799 Enterprises above Designated Size reached 55 billion 700 million yuan, an increase of 10.7% over the same period last year.

The association's 13 industrial clusters completed 51 billion 400 million yuan in the first quarter, an increase of 14.8% over the same period last year.

The above data indicate that although the textile industry has been fluctuating to some extent last year under the influence of multiple uncertainties, it has maintained a healthy development this year.

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< p > industry analysts say that the long-term development of domestic textile industry is still optimistic.

They believe that China's home textile industry is in its infancy. From the deepening of the policy of expanding domestic demand, the continuous increase of domestic consumption in the economy, the development stage and the reality gap of the home textile industry, the proportion of home textile products in the whole consumer goods is not high, and the market share of all enterprises in the industry is still very small, showing the characteristics of "big industries and small enterprises".

Therefore, if the economic development and the steady increase of residents' income, the acceleration of the urbanization process, the improvement of housing conditions, the change of consumption concept and other industry driving factors can continue to maintain, the home textile industry is expected to continue to maintain a steady growth trend.

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< p > however, although the long-term development prospect of the home textile industry is worth looking forward to, it is inevitable that the hidden industry under the "steady growth" jacket will suffer from the pain of homogenization.

At present, the development trend of homogeneity of home textile brands, such as design style, product classification and business mode, is becoming more and more obvious.

How to break the competition of homogenization and competition is one of the most important problems for every home textile enterprise.

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< p > it is learnt that in order to further avoid homogeneous competition, fuanna, one of the leading enterprises in the home textile industry, has chosen to use the "differentiation" route to highlight the homogenization of tight encirclement.

At the beginning of her establishment, fuanna insisted on independent design and R & D innovation as the core competitiveness of the company. In the past twenty years, she has unswervingly taken the "art home textile" brand road.

It is understood that the 2013 autumn and winter new products introduced by fuanna, with the theme of "sparrow China" as the main theme, peacocks as the main design inspiration, bold use of gold, blue, crash color, leopard print, will combine the fashionable elements and popular colors of autumn and winter to create a creative and artistic combination.

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< p > professional analysis pointed out that in the increasingly competitive home textile market, fuanna is a rare product design company in the home textile market. Its differential design style is conducive to its emergence in the homogeneous product competition. Strong product design capability is the core competitiveness of the company's long-term development, and is conducive to maintaining its differentiated high-end image, guiding consumption and enhancing brand image.

In short, fuanna always insists on the differentiated route to avoid homogeneous competition, which is the foundation of its long-term development.

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