Textile And Garment Industry: Let Pajamas Walk Out Of The Home To Lead The Fashion.

From traditional private pajamas to casual wear

From the simple clothes to the fashion show of "home culture", the appearance of the concept of "home clothes" is undoubtedly a revolutionary change in the Chinese textile and garment industry.

In this process, we can witness and lead the development of China's home furnishing industry from nothing to development, from small to large.

Recently, the reporter learned from the interview that as one of the earliest creators of home furnishing clothes, "autumn deer" was originally a famous enterprise in Guangdong Chaonan District, autumn deer Industrial Co., Ltd.

To some extent, the history of autumn deer is a history of Chinese household clothes.

Fang Junkai, CEO of autumn deer company, told reporters about the story of "home clothes".

"At the very beginning, we were just a family workshops, a pair of scissors, a clothes cart, and a pajamas business."

Fang Junkai told reporters that the concept of pajamas was dressed in the room and liked the lace and printing styles. For this reason, the industry focused on the production and sale of pajamas.

After the company was founded in 1989, Fang Junhong and Fang Jun Kai's two brothers have been thinking about how to widen the field of pajamas to meet the growing demand of the market and break the development limitations of the industry.

To this end, they sprouted the idea of wearing pajamas out of the hall and out of the community, and at a casual opportunity to see a garment bearing two deer, eventually put forward the concept of "home clothes" and officially registered the trademark of "autumn deer".

Since then, the company has established the development strategy of home clothes as the core product, dedicated to the production and sale of home furnishing clothes series, and has become the earliest and most professional home furnishing enterprise in eastern Guangdong.

It can be said that the appearance of autumn deer household clothes has broken the classification of traditional underwear and pajamas, and made breakthroughs in the styles, fabrics and materials of household clothes, making the products of home furnishing products diversified and functional. Meanwhile, the humanized design is also close to the fashion tide of fashion design, which is different from the conservative tailoring of traditional pajamas, and can really go out of the house and indoors.

Over the past 20 years, the autumn deer company has been developing "core values of home culture" in the long term development.

This unique

And deep cultural accumulation, let autumn deer become the leader of the industry and the advocate of modern city high taste home life.

In 1998, the autumn deer head furniture had a fully meaning home furnishings store opening, marking that China's household clothes industry officially ended the single sales mode that products only rely on large circulation and wholesale. In 2000, autumn deer took the lead in passing the ISO9001 international management system certification. In 2005, the autumn deer household clothing was awarded the national exemption certificate and became the first enterprise to win the brand in the household clothes industry.

Fang Junkai said that Chaonan is a hot spot for development, and is the cradle of autumn deer.

Enterprises will focus on accelerating pformation and upgrading, from the supply chain, product development, marketing mode innovation and development, and strive to create a professional brand mall.

He believes that the production mode should focus on lean production through the production structure, personnel organization, operation mode and

In terms of management mode, we should integrate resources such as manpower, material resources, financial resources, information, time and space to achieve fine production with systematic management ideas. In terminal marketing concept, we should further widen the business operation mode, from agents, to direct businesses and chains, to provide one-stop shopping places and value for money services, so as to lead a new trend of elegance and taste.