Speed Up Domestic Demand For Garment Retailing And Brand Clothing Accelerating Growth

clothing

Retail sales of 571 billion 270 million yuan, an increase of 25.1% over the same period, is far higher than the growth rate of retail sales of social consumer goods and domestic GDP growth.

But in 2012 1-2, the total retail sales of 100 large retail enterprises nationwide increased by 6.1%, a record low, and the total retail sales fell 4.23% year-on-year.

On the one hand, high priced products inhibit terminal demand, economic situation is uncertain and cause residents' consumption to be cautious and so on, which has led to a sharp decline in consumption growth. The growth rate has dropped to a single digit. It has been rare for many years. It can be said that domestic clothing consumption is at the bottom of the slow growth slowdown. With the gradual decline of CPI, the gradual promotion of the national consumption policy, the increase of disposable income of residents and the gradual warming of the weather, people's consumption will be gradually released. The bottom is basically clear, and the growth of clothing consumption will also gradually increase.

In this way, the short-term business downturn is the best time to invest.

In terms of policy, the 12th Five-Year plan for the first time explicitly put forward the implementation of the brand construction project focusing on the clothing and home textile industry, focusing on cultivating 100 garment home textile enterprises with strong innovation capability, high market coverage and high occupancy rate, and good business efficiency.

In the past, the investment pull mode has shifted to consumption as the breakthrough point, and consumption will play an increasingly important role in the proportion of economic structure.

In recent days, the consumer market development report released by the international trade and Economic Cooperation Research Institute of the Ministry of Commerce of China said that the contribution rate of consumption to China's gross domestic product (GDP) in 2012 will exceed investment and become the first pull for economic growth for the first time in nearly ten years. "In 2012,

From this point of view, the clothing retail industry with wide coverage will face favorable policies.

Individual stock

In terms of men's wear, they can pay attention to the seven wolves, the card slave Road, the wedding bird, and the nine herdmen. The high-end women's clothing can be concerned about the stock of Langer, and the casual dress is concerned about the Semir dress and the American dress.