Local Shoes And Clothing Take Advantage Of Multinational Enterprises To Realize Explosive Growth

Looking at home and abroad market There are many in China at present industry There are many opportunities for multinational enterprises. However, as a matter of fact, compared with other multinational enterprises, the attention of multinational enterprises in China is getting lower and lower. On the contrary, they are facing the challenge of a large number of emerging local enterprises. For example, in the field of sports shoes and clothing, Li Ning, Anta, 361 ° etc Adidas And Nike. The speed of the development of Chinese enterprises is matched by that of Chinese enterprises.

In depth observation, these local shoe and clothing enterprises almost all have a core advantage, that is to understand the different consumption habits and driving forces of Chinese consumers, and its significance for product, marketing and sales innovation. In order to succeed, they will first launch shoes and clothing products that are very important and unique to Chinese consumers.

In addition, most of these shoes and clothing enterprises are also very good at publicity and marketing, and almost all of them will launch online advertising, so as to gain a foothold in the market. Even in the process of packaging, display and marketing, communication strategies adapted to local conditions will be adopted. When the enterprise scale is small, they usually use limited resources to target customer groups and channel partners. At the same time, enterprises should find appropriate distribution and retail partners to establish brand image, and improve product quality and sales skills through experiments and effectiveness tests. In addition, a lot of important channels for enterprises to communicate with customers in these fields are social media.

However, they all bear the common risks in the rapid rise of these enterprises. They will innovate a series of functions in the development of enterprises. R & D, production and sales. In this process, we make full use of China's low production costs and other factors, so as to obtain a huge competitive advantage. At the same time, it has also greatly promoted the development of local shoe and clothing enterprises in low-level cities, where they establish market position and brand, and these markets are still ignored by many multinational enterprises.

There is no doubt that Chinese local shoe and clothing enterprises are not afraid to take risks, they implement or abandon the strategy very quickly. However, once the right product and marketing mix appears, they will expand their sales and distribution networks at an alarming speed, or take advantage of the strength of multinational enterprises to achieve full-scale explosive growth.