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How Dark Is The Shoe Market?

2011/3/11 11:04:00 50

Fortune Bird Promotes Leather Shoes

March 11th hearing recently, the Shenzhen Consumer Council announced the 2011 leather shoes (casual shoes) comparative test report that the 55 batches of samples in the pass rate of 63.6%, of which Cardanro, riches and birds, Sanger and other Guiyang consumers are familiar with the brand of leather shoes are on the "

Blacklist

"

Yesterday, reporters visited various shopping malls and shopping centers in Guiyang, and found that the new leather shoes had already been on shelves this year.

Promotion

The lowest discount is as low as 62% off, of which there are many "black list" leather shoes.


 

Shoe list, "blacklist"

brand

Not a few


A few days ago, the Shenzhen Municipal Council held a press conference to disclose the comparative report on leather shoes (casual shoes) in 2011. The report said that in recent years, complaints about footwear consumption were more prominent. Complaints mainly focused on the problems of bottom breaking, degumming, skin dropping and decolorization. At the same time, there were many differences and disputes between consumers and businesses in terms of replacement.

Therefore, a comparative test on leather shoes (casual shoes) was conducted between December 2010 and March 2011.

All samples were purchased at random in Shenzhen department store, involving 55 batches of products from 28 production enterprises. The results showed that 63.6% of the 55 batches of samples were available, and the unqualified samples included the famous leather shoes brands such as rich birds, sun Da, and cobbler's family.


Yesterday, reporters visited various shopping malls and shopping centers in the local urban areas, and found that nearly 30 brands of leather shoes such as rich birds, Cardanro, and San DA were covered with counters. Some were placed in some unconspicuous places, some wore discount cards to attract customers, and there were hundreds of dollars left and right shoes stacked together for customers to pick.


Salesperson: the date of production is "inconvenient to disclose"


On the "black list" of the 11 brands, the reporter randomly selected 3 local consumers familiar with leather shoes brands, such as Sanger, Conley and Cardanro, to make an unannounced visit. It was found that the leather men's shoes produced by Jiangsu sanding Shoes Co., Ltd. all marked the name of the factory or trademark and the Chinese shoe number and model, but the salesman said it was not convenient to disclose the production date. So the reporter did not see the unqualified products in the report, which was called "no shoes inside the brown shoes of men's shoes in August 10, 2010".


The product standard label of the inner packaging (shoe box) involved in the Conley brand is not clear. The reporter observed on the spot that the name of the factory, the factory site, the trademark, and the color of the Chinese shoe number, product number, product and shoes are more detailed.

But also on production batch and date, salesmen did not disclose.


The quality problem of "Cardanro" is that the bending stiffness and hook hardness of hook core are not qualified.

Reporters randomly interviewed consumers who are buying shoes and consumers are dissatisfied with the brand.

Yang recalled that last year, she spent more than 300 yuan to buy a pair of discount yellow spring shoes. After less than a month, the Yellow became lighter, so the shoes were sent back to the shoe store. After checking, the waiter said that they could not fade because they were not cortical and could not fade.

Finally, Ms. Yang broke the news to the news media, and merchants reluctantly agreed to exchange the same price for a pair.


Related links


The Shenzhen Consumer Council 2011 comparative test report on leather shoes (casual shoes) test items are the peel strength of the bottom, the folding resistance of the shoes, the adhesion strength between the sole and the outer bottom, the wearability of the sole, the heel binding force, the pull out strength of the upper, the bending rigidity, the hardness of the core, the hardness of the sole, the color fastness of the lining and the inner pad, the sensory quality and the logo.

The comparison test results are only responsible for the test samples, and do not represent the quality of other brands and batches of the brand.

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